BLOGS / marketing

Not sure if you saw this, but the Federal Trade Commission is re-evaluating its “Guides for the Use of Environmental Marketing Claims.”  An Advertising Age report shared that updates to ... Read...

Eco-friendly. Good for the planet. Recyclable. Compostable. Biodegradable. What do these terms mean? Are they legitimate? Who's watching out for me? According to the law, each of the claims just mentioned is not only meaningless, but possibly ille... Read...

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An inflatable raft carrying eight people plunges and spins among car-size boulders on a ride down the churning Colorado River. Millions of gallons of water pour through Grand Canyon's Class V rapids in a seemingly endless supply, dwarfing adventurers... Read...